Google-friendly Artist Name Tips

by Amy Chase

April 05, 2023

Are you sick of scrolling through endless pages of search engine results to find tips on how to make your favourite artist more visible online? Look no further than our expert guide on Google-friendly artist name tips. In a world where the internet reigns supreme, it’s more important than ever for musicians to master the art of search engine optimisation. But fear not, we’ve got you covered with a treasure trove of tricks to skyrocket your artist’s presence in the digital realm.

When promoting your music or art, having a Google-friendly artist name can make a big difference in getting discovered by new fans.
From savvy keyword selection to social media strategy, we’ll explore every facet of the SEO landscape to ensure your beloved artist rises to the top of the virtual charts. So sit back, grab your headphones, and get ready to take your artist’s online presence to the next level.

Here are some tips on how and why to choose an artist name that will help you rank well in search results.

Use keywords in your artist name.

When it comes to boosting your artist’s online visibility, using strategic keywords in your name is a critical step. Not only do keywords make it easier for fans to find your music on search engines like Google and YouTube, but they can also help you stand out in a crowded market. By putting relevant keywords in your artist name, you make it more likely that you will show up at the top of search engine results pages. This makes it easier for potential fans to find your music. But choosing the right keywords is key. You want to select terms that accurately reflect your music style and genre while also being popular enough to generate search traffic.

Keep it simple and easy to spell.

While strategic keywords can certainly boost your artist’s online presence, it’s also important to keep your name simple and easy to spell. After all, fans are more likely to search for artists whose names they can easily remember and spell correctly. Choosing a name that’s too complicated or difficult to spell can make it harder for fans to find you online, leading to missed opportunities for exposure and growth. Additionally, simple names can be easier to brand and market, allowing you to establish a cohesive and recognizable identity across multiple platforms.

Avoid using numbers or special characters in your artist’s name, as they can be hard to search and find. Try to keep the name short and easy to remember.

Avoid using numbers or symbols in your name. 

Using numbers or symbols in your music artist name can be confusing, and you risk losing potential fans if they cannot remember how to spell it correctly. If you must use a number, such as the year you were founded, try to make it part of the name and not a separate character.

For instance, if you are called “The Blues Band of 2023,” this is much easier to remember and spell than if it were simply written as “The Blues Band 2023.”

During your research, you should also consider whether or not the name has already been taken. Do a quick search on Google and other platforms to check if there are any artists with the same or similar names.

Make sure it is memorable.

Your music artist name should be easy to recall so that people can easily find you online. Try to make it catchy, unique, and memorable. Avoid using generic words like “band” or “music group” as part of your name, as these are not likely to stand out among the competition.

To make your name more memorable, consider using alliteration, wordplay, or puns. For instance, if you are a jazz band, you might call yourself “Jazzy Jazz” or “Jazzed Up Jam”. Here’s how to create a name that stands out:

Think of words and phrases that are associated with your music.

Create an alliterative phrase such as “Blues Brothers” or “Lonely Lovers.”

Brainstorm different word combinations and see if any catch your attention.

Try to use a unique spelling or twist on an existing word.

Ask friends and family for their opinion.

Be consistent with your name across all platforms.

Consistency is key when it comes to building a strong and recognizable online presence for your artist. That’s why it’s crucial to maintain a consistent name across all platforms, from social media to streaming services to your own website. Not only does consistency make it easier for fans to find and follow you, but it also helps you establish a cohesive brand identity. Inconsistencies in your artist name can lead to confusion and fragmentation, potentially diluting your online presence and hindering your ability to attract and retain fans. By ensuring that your name is consistent across all platforms, you can create a unified and memorable brand that stands out in a crowded market.

Use the same artist name on all your social media accounts, website, and music streaming platforms. It will help Google understand that all these accounts and pages are related to your music and will make it easier for people to find you.

Research your competition.

When it comes to optimising your artist’s online presence, research is key. That includes researching your competition to see what’s working for them and where you can carve out a unique niche. By analysing the strategies and tactics of other artists in your genre or niche, you can gain valuable insights into what’s resonating with fans and driving search traffic. This can help you identify gaps in the market and find opportunities to differentiate yourself and stand out from the crowd. Additionally, researching your competition can help you avoid making the same mistakes and stay up-to-date on the latest trends and best practices in search engine optimisation.

Take a look at other artists in your genre and see what kind of names they have. You can also use Google’s “related search” feature to find out what other keywords are commonly associated with your genre.

Consider the future.

Choosing an artist name is not only about optimising your online presence in the present but also considering the future. As your music career evolves, your artist name will become an integral part of your brand and identity, so it’s important to choose a name that’s flexible and adaptable to changes. Consider the long-term implications of your name: will it still be relevant and recognisable in five or ten years? Will it limit your artistic growth or expansion into new genres or markets? Taking the time to think critically about your artist name can help you avoid having to rebrand in the future and ensure that your name continues to resonate with fans as your career progresses.


In today’s crowded music industry, optimizing your artist’s online presence is crucial to achieving success and growing your fanbase. Choosing the right artist name is a critical step in this process. By incorporating strategic keywords, keeping it simple and easy to spell, maintaining consistency across all platforms, researching your competition, and considering the future implications of your name, you can create a strong and recognizable brand that resonates with fans and drives search traffic.

Choosing a Google-friendly artist name can take time and effort, but it’s worth it in the long run. By following these tips, you can increase your chances of getting discovered by new fans and building a successful career in the music or art industry.

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